What is Superleague?
The multi award-winning Superleague and The Launch Factory initiatives offer the quality, professional independent retailer the opportunity to partake in Newspaper & Magazine promotions that drive volume, value and increased market share through their outlets. This is driven via a plethora of promotional offers. In essence Superleague provides the independent retailer with the tools to compete with the multiples on a level playing field.
How it works
Superleague is a sales-focused service. Our advanced systems and nationwide infrastructure give publishers and distributors the opportunity to drive promotional and sales building activity through 2,800 quality independent retailers.
There is a basic administration fee and there after an incentive payment is made based on sales of the promotion.
With effective communication between ourselves and you, the publisher, we can agree on the mechanics of the promotion as well as ensuring that members receive a clear personalised briefing document of the promotions involved in that mailer.
We also provide you with full sales analysis upon completion of the promotion.
A Proven Winner!!
Superleague is totally business focused and is committed to maximising your ROI. From 2006 results, on average for every £100 invested with us we will return £157 and with a further retention issue in 2007 this will increase your ROI even further.
Superleague offers a great opportunity to promote via the UK's finest independent retailers (via one point of contact). Finally Superleague provides the mechanic to gain stunning market share growth against your competitors by offering you the chance to target 2,800 customers three times for the cost of 57p per store.
What is Launch Factory?
The Launch Factory generated an additional £503K in RSV through launches of new titles and paid out more than £31K to members just for selling copies! Rather than cannibalising sales, The Launch Factory actually grew each individual market by an average of 29% and the 21% market share gain against competitors titles show just how much more they're selling!
The Launch Factory package includes :-
- A branded Envelope
- A4 poster
- Targeted personal mailer to members covering details of the launch
- Incentives for all copies sold of issues 1 & 2
- Full results for all promoted issues
Superleague & The Launch Factory - Making your promotional pound work harder
For more information on how you can benefit, contact:-
Charlie Buik
Tel - 0131 469 4622
Email - Charlie.Buik@menziesdistribution.com or
John Cairns
Tel - 0131 469 4542
Email - John.Cairns@menziesdistribution.com
