What Is Superleague?
The multi award-winning Superleague and The Launch Factory initiatives offer the quality, professional independent retailer the opportunity to partake in Newspaper & Magazine promotions that drive volume, value and increased market share through their outlets. This is driven via a plethora of promotional offers. In essence Superleague provides the independent retailer with the tools to compete with the multiples on a level playing field.
Why You Should Join
If we do not believe there is a sales benefit in terms of copy sold, linked with added value financial offers for selling more, we will not accept the promotion from the publisher. So, for the positive independent retailer, there's a real chance to improve local market share whilst building additional financial return. Superleague rewards its members financially for every additional copy sold over a pre defined base which is usually 20% of the cover price or for a new title an incentive will be based on all copies sold. The Launch Factory pays incentives for EVERY copy you sell of issues 1 & 2 of a new title.
A Proven Winner!!
During 2005, Superleague added an additional £1.3m through its 3,200 member's tills and paid out over £180k in bonus payments for selling the additional copy. Incentive payments paid out to our top members were in excess of £300k.
THE LAUNCH FACTORY
The Launch Factory generated an additional £503K in RSV through launches of new titles and paid out more than £31K to members just for selling copies! Rather than cannibalising sales, The Launch Factory actually grew each individual market by an average of 29% and the 21% market share gain against competitors titles show just how much more they're selling!
What Makes It So Good?
It is already an established success with circa 3200 members across Menzies and other Independent wholesalers.
Great Communication - every fortnight you will receive a personalised briefing pack detailing activities scheduled, how to participate and, what's more, how to generate increased sales.
Great Promotions - we do not allow publishers to "book space" without being convinced that the package being offered to Superleague members has the capability to deliver enhanced local market share.
The Launch Factory - Run separately to our standard Superleague promotions, we construct a bespoke mailer containing POS and everything you need to make the launch a success through your outlet which gives you the opportunity to partake in a focussed launch of a title
Outstanding execution - if it isn't right, it won't come to you. We would rather cancel promotions than send them to you in a half - baked manner.
Great Results - Menzies 2,345 Superleague Members market Share is bigger than Tesco and WHS combined.
For more information on how you can benefit, contact:-
Charlie Buik
Tel - 0131 469 4622
Email - Charlie.Buik@menziesdistribution.com or
John Cairns
Tel - 0131 469 4542
Email - John.Cairns@menziesdistribution.com